LinkedInLinkedIn and its social media brethren can be an effective way to find new leads and clients for your business, but maybe it’s not working for you. If so, you are not alone. It’s a problem faced by many businesses – a problem that can be further compounded by the amount of time that you have to spend qualifying leads. This is valuable time that you’re not spending on revenue generating activities.

If you are a business-to-business (B2B) owner, entrepreneur, professional service provider or sales person, LinkedIn can help you overcome these challenges.

With more than 375 million global members, LinkedIn is a social media platform that allows users to build a powerful professional network. Think of it as similar… Continue reading →


The president sidesteps Congress on gun safety

By Dave Ficere

It’s become a familiar refrain after an incident of gun violence: Politicians go before the cameras urging “common sense gun safety laws” as their remedy to the increasing violence. Predictably, in the hours after the San Bernardino rampage last month, President Obama reiterated this plea – the same one he has made after virtually every mass shooting during his presidency.

But the president took it one step further on Tuesday, announcing executive actions that attempt to clamp down on unlicensed gun sellers who – they say – exploit an exception for hobbyists and collectors in order to avoid having to run criminal background checks on gun purchasers.

“Congress still needs… Continue reading →

wearableCybersecurity was in the news a lot in 2015, so much so that some security experts dubbed it the “The Year of the Really Big Breaches” – much worse than in 2014. This just concluded year was one where everyone, from executives to the small business owner and the average person on the street, became aware of how much damage a cyber attack can cause.

One of the latest security concerns has to do with Wearable Tech, especially devices in the health and fitness sector, such as FitBits. While wearables aren’t as common as smartphones, the category could be on its way to reaching the same market penetration. Tech research giant IDC predicts the wearables market will grow… Continue reading →

If 2014 was known – as cybersome tech bloggers have dubbed it – as “The Year of the Breach,” 2015 could well be called “The Year of the Really Big Breaches.” This just concluded year was one where everyone, from executives, the small business owner and even the average person on the street, became aware of how much damage a cyber attack can cause.

The Ponemon Institute’s “2015 Cost of Cyber Crime Study” found that the mean annualized cost for 58 organizations was $15 million per year – and that is not just large corporations. DARKReading’s Erica Chickowski writes: “While annualized cost increases as organizational size increases, small organizations incur more than double the per-capita cost than large organizations, experiencing… Continue reading →


Helping the less fortunate is one great way to reach out to others at Christmas by demonstrating charity toward others. If you’re thinking about making a donation during the holiday season and want to claim a tax deduction for your gift, you must itemize your deductions. In addition, there are several tax rules that you should know about before you give:

— You can only deduct gifts you give to qualified charities, so make sure the organization you’re giving to meets that criteria. Churches, synagogues, temples, mosques and some government agencies qualify.

— Monetary donations include those made in cash or by check, electronic funds transfer, credit card and payroll deduction. You must have a bank record or a written… Continue reading →

There’s a battle brewinphoneg in many workplaces today over using the telephone. While Baby Boomer employers and employees regularly use the phone to connect with and keep in touch with customers and prospects, today’s younger workers are less inclined to do so.

Ironically, younger workers – typically Millennials born between 1981 and the early 2000s – are rarely far from their smartphones, but are more inclined to send an email or a text message rather than pick up the phone to make contact. According to a recent Wall Street Journal article, some employers are now giving their younger workers one directive: Pick up the phone.

Still, some Millennials resist, calling phone calls “an interruption,” or “outdated.” One marketing manager… Continue reading →

A holiday greeting caHolidayrd is a great vehicle to say thank you to your customers, clients or professional contacts. It’s also a helpful way to keep in touch or just remind potential clients about your business.

Sending holiday greeting cards should be about expressing your appreciation for and the value you place on customers and clients. While e-cards are now gaining popularity, the traditional printed card will likely improve the perception of your company in the eyes of your customers and clients. In addition, it increases the likelihood that one of your customers or potential clients will choose your company over a competitor especially if they didn’t receive a card from them.

Clients and customers love and appreciate a… Continue reading →


Climate Change  vs. Terrorism

By Dave Ficere

Six in ten Americans rank the economy or terrorism as their “single most important issue” in choosing the next president, according to a November ABC News/Washington Post survey of adults. Climate Change/Global Warming didn’t even make the list of specific issues mentioned.

Yet, try telling that to many of America’s leaders, who continue to bang the drum over climate change, many lauding it as the gravest threat facing mankind.

“No challenge  poses a greater threat to future generations than climate change,” President Obama told the nation in his 2015 State of the Union address. And, nearly a year later – despite terror attacks in Paris and closer to home in… Continue reading →


A recent IDG study claimed that nearly three quarters of the organizations surveyed said they had experienced a mobile-related data breach, pointing to the cybersecurity challenges for small to mid-size business owners as companies and employees increasingly rely upon the use of mobile devices.

But other industry experts question those numbers, according to a recent article by Ericka Chickowski on According to Chickowski, experts that develop a regular report of data breaches for Verizon “flat out refute” the IDG numbers. And another group of researchers at Damballa concluded, based on analysis of half of all U.S. mobile traffic, that users were “more likely to be struck by lightning than be infected by mobile malware.”

Whether the numbers cited are… Continue reading →

Industry experts pSmartphoneredict that by the end of 2015, eight out of every 10 mobile subscribers will own at least one smartphone. This increased use of mobile devices presents cybersecurity challenges for small to mid-size business owners in every industry.

“As we sleep, exercise, work and shop with our mobile devices, cyber criminals are waiting to take advantage of the data these devices collect, as evidenced by the types of malware and attacks we’re seeing,” says Dr. Hugh Thompson, CTO of the Blue Coat security software firm, in an interview for

Blue Coat’s recent “Mobile Malware Report,” said ransomware is the leading form of mobile cyberattack with increases in the number of reported attacks. “Potentially unwanted software” (known… Continue reading →

My Promise To You:

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My goal is to provide your business or non-profit organization with specialized content that is compatible with your organization’s messaging and purpose. I tailor that content to your clients or constituents to give them a clearer understanding of your organization’s mission or goal.

I invite you to learn more about Ficere Writing Solutions and all I offer you. I’m confident that I can enhance your communication to your clients or constituents, while helping you meet their ever-growing needs more effectively. Simply put, my goal is to serve you in a professional and cost-effective manner.

– Dave -