High Octane

Shh…hear the sound? Feel the excitement? It’s Octane Raceway, Scottsdale’s newest “must do’ adventure. Located at the Pavilions at Talking Stick, Octane – formerly F1 Race Factory – is the only full time indoor/outdoor racing venue in the United States. Recently relocated to their current location at 9119 E Indian Bend Road, Octane boasts a 1/3 mile track where daring drivers can race high performance, state-of-the-art go karts at more than 45 miles per hour. Owner Scott Sanders says the multi-faceted entertainment facility “is the clear choice for competitive kart racing for anyone looking for something fun to do with an adrenaline rush!”

 Sanders got the bug for kart racing while working in the technology sector, where one of his clients operated a go-kart type track. The business potential got his attention, Sanders says, but what makes Octane different from the competition is that it is a multi-faceted facility, with lots of amenities and facilities for corporate events.

Sanders says the move to Scottsdale has been a big boost for business. “The location is awesome, and we really like the area,” he says. “It’s close to retail and the Diamondbacks Spring Training facility and is easily accessible from the 101 and Scottsdale Airpark.”

While you might think of kart racing as primarily attractive to young men and teens, Sanders says they do a lot of corporate events and holiday parties. For businesses looking for something different, Sanders says kart racing is competitive, helps team-building and gives companies a fun way to compete and bond together. In addition to kart racing, the versatile facility also includes an authentic NASCAR pit crew challenge, a Segway course, rock wall, billiards and an arcade, as well as meeting and event space and a full service restaurant.

And why is kart racing growing in popularity? Sanders says it is engaging and something people can work at to improve their skills. The NASCAR effect is also a factor, he says, allowing customers to experience the thrill of genuine racing that they watch on TV or at a live event. “Cart racing,” Sanders says, “gives them the chance to participate in motor sports at a low cost.”

As Octane’s owner, Sanders is responsible for the vision and strategic direction of the organization.  That includes the recent relocation to Scottsdale and possible expansion to a West Valley location sometime in the future. For now, though, the Scottsdale facility continues to draw avid race enthusiasts from all over the Valley and beyond. For more information about Octane Raceway or to make reservations, call them at 602-302-RACE (7223) or visit them  at Octane Raceway.

 

(To read the published version, click here and scroll to pages 50-51).

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