LinkedInLinkedIn and its social media brethren can be an effective way to find new leads and clients for your business, but maybe it’s not working for you. If so, you are not alone. It’s a problem faced by many businesses – a problem that can be further compounded by the amount of time that you have to spend qualifying leads. This is valuable time that you’re not spending on revenue generating activities.

If you are a business-to-business (B2B) owner, entrepreneur, professional service provider or sales person, LinkedIn can help you overcome these challenges.

With more than 375 million global members, LinkedIn is a social media platform that allows users to build a powerful professional network. Think of it as similar to a business-networking event, which allows users to connect and build relationships in a professional setting. But unlike an in person event, you have access to a much larger pool of prospective clients and strategic alliances. using it can also help you:

— Gain unfiltered access to the decision makers at even the highest levels in a business or organization.

— Distribute your content to a wider audience.

— Drive more traffic to your blog and website than other social media platforms.

— Generate more leads. LinkedIn is more than 250 percent more effective for lead generation than either Facebook or Twitter.

— Manage your interactions – LinkedIn has a built in customer relationship management system that helps you stay organized and on top of the relationships with your connections.

LinkedIn may be the ultimate relationship-building platform. With such a large number of professionals and executives using it, LinkedIn gives you un-gated access to your target market. It also provides you with the tools to find, connect and then build a relationship with them. This – hopefully –increases the effectiveness of your sales efforts and shortens the length of the sales cycle.


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